projects
01
auchan auchan
INTERACTIVE
TERMINAL FOR
HYPERMARKETS
AUCHAN
development | Corporative sites

INTERACTIVE TERMINAL
FOR HYPERMARKETS AUCHAN
Remote control (gesture and eye motion tracking) + analytics module: heat maps with clicks and gazes, demographic data, emotion and statistics of the system operation

auchan auchan
TASK

Increasing of Auchan brand presence, territorial and informative expansion of the target audience, involvement of the new groups;
Communicating of Auchan brand, as the most innovative, attentive and caring towards to it’s customers;
Mutually beneficial copromotion and mutual synergy with partners’ brands that position themselves in the values area of Auchan

Auchan City Terminal Essential Values:
Simplicity;
Savings;
Emotional comfort;
Social responsibility

AUCHAN CITY TERMINAL
The Main Benefits:
1. The assortment is larger than in the hypermarket;
2. Additional partner’s programs in one place (payments, tickets/food/flowers ordering, etc.);
3. Personalized offers;
4. Ready Shopping List of orders, for ordering in 1 click or as templates for modification;
5. Convenient home delivery, delivery to the office, night delivery

auchan auchan
auchan auchan
Solutions

The Interactive terminal with touch screen and
contactless control means (gestures, gaze, voice), set in the shopping mall or outside the Auchan store.
Block of analysts by using the 3D camera and the eye tracker provides data on sex, age, emotions of users, which according to the imposition of the user activity log gives the full portrait and provides opportunity for analysis and marketing decisions.

RESULTS

Development of Auchan's image thanks to new "accents" (digitalization, new sales channel of e-commerce, which has become available due to the terminals, extended commercial offer); Development of sales through various actions in an interactive format; Customer database; Access to the eye tracker statistics; Development of multi-channel sales; Development of the brand, the launch of a unique service in Ukraine; Development of the services that do not exist in the competitors

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